Fresh
Freelance Senior Copywriter
At Fresh, I crafted compelling copy for all North American marketing emails—7 to 10 each week—bringing products to life with captivating subject lines and preheaders. I also shaped the brand’s online presence by writing engaging website billboards, banners, and other content slots. Collaborating closely with the retail Visual Merchandising team, I developed eye-catching store signage and beautifully designed printed materials that elevated the in-store experience."
Vestiaire Collective
Freelance Senior Copywriter
Created copy for newsletters, onsite, app, category pages, press releases, and scripts, produced a Content Style Guide and more.
Community Edit Examples
Gucci
Hired as the first copywriter in 2012, during that time I've developed the tone of voice for the product descriptions, established style guides and grew a team of 6 global copywriters with a range of expertise from Italian to UX. Managed the voice and tone of all product descriptions, category pages, service copy and landing pages currently on Gucci.com.
Vault
Vault is an online concept store created by Gucci from the vision of Creative Director Alessandro Michele. The online space is in a state of continuous evolution, showcasing restored and customized archive pieces,
alongside a selection of items from other brands.
I established the voice, tone and defined all of the content on the PDPs. I do extensive research on each product in order to tell a story and paint the style’s journey and sell the product.
Theory
Developed copy for branded site, all printed materials, store signage, invitations, E-commerce and retail marketing, including product descriptions, SEO, e-blasts, subject lines, homepage copy, mailers,
advertising copy and collateral for Theory. Provided product descriptions for Theyskens' Theory and Helmut Lang.
Copy Service Rates
Customized Pricing to fit your needs