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I am a dedicated Digital Senior Copywriter, Storyteller & Manager with 15+ years of digital content experience—connecting clients with the product through stories.

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Vestiaire Collective

Freelance Senior Copywriter

Created copy for newsletters, onsite, app, category pages, press releases, and scripts, produced a Content Style Guide and more. 

Community Edit Examples

Villien's Heritage Heirlooms

Alexandra's Copenhagen Style

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Hired as the first copywriter in 2012, during that time I've developed the tone of voice for the product descriptions, established style guides and grew a team of 6 global copywriters with a range of expertise from Italian to UX. Managed the voice and tone of all product descriptions, category pages, service copy and landing pages currently on

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Vault is an online concept store created by Gucci from the vision of Creative Director Alessandro Michele. The online space is in a state of continuous evolution, showcasing restored and customized archive pieces,

alongside a selection of items from other brands.

I established the voice, tone and defined all of the content on the PDPs. I do extensive research on each product in order to tell a story and paint the style’s journey and sell the product. 

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Developed copy for branded site, all printed materials, store signage, invitations, E-commerce and retail marketing, including product descriptions, SEO, e-blasts, subject lines, homepage copy, mailers,
advertising copy and collateral for Theory. Provided product descriptions for Theyskens' Theory and Helmut Lang.

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Copy Service Rates

Customized Pricing to fit your needs

Hourly rate or Project based pricing

My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and charge an hourly, daily or project based rate depending on the specific needs of the brand. Contact me to find out how I can help today.

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