I am a dedicated Digital Senior Copywriter, Storyteller & Manager with 15+ years of digital content experience—connecting clients with the product through stories.
Hired as the first copywriter in 2012, during that time I've developed the tone of voice for the product descriptions, established style guides and grew a team of 6 global copywriters with a range of expertise from Italian to UX. All product descriptions, category pages, service copy and landing pages currently on Gucci.com is written by my team.
Vault is an online concept store created by Gucci from the vision of Creative Director Alessandro Michele. The online space is in a state of continuous evolution, showcasing restored and customized archive pieces,
alongside a selection of items from other brands.
I established the voice, tone and defined all of the content on the PDPs. I do extensive research on each product in order to tell a story and paint the style’s journey and sell the product.
Developed copy for branded site, all printed materials, store signage, invitations, E-commerce and retail marketing, including product descriptions, SEO, e-blasts, subject lines, homepage copy, mailers,
advertising copy and collateral for Theory. Provided product descriptions for Theyskens' Theory and Helmut Lang.
Copy Service Rates
Customized Pricing to fit your needs
$70/hour rate or Project based pricing
My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and charge an hourly, daily or project based rate depending on the specific needs of the brand. Contact me to find out how I can help today.